Lâg Guitars is a French music company founded in the Occitania region of France, by master luthier Michel Lâg-Chavarria. Lâg is most popular for its guitars (e.g. the Lâg Roxane and the Tramontane acoustic series). Lâg has produced guitars since 1980, starting with Beast superstrat models to arkane, which is the most popular and requested from all. They are designed in a small custom shop in the south of France. Phil Campbell of Motörhead and Charles Hedger of Cradle of Filth use LÂG guitars and Roger Edwards - Wolverhampton of Joe Takes Brooklyn uses LAG Electro Acoustic.