For more than 50 years the Ernie Ball family has been committed to crafting guitar strings in Southern California that shape the sound of rock and roll. From the introduction of Slinkys in 1962 to PARADIGM, the worlds most advanced guitar strings ever created, experience the story and passion behind the familys uncompromising commitment to innovation and tone.

Legendary Tone

Eric Clapton, Jimmy Page, Keith Richards, Paul McCartney, Pete Townshend, Slash and thousands of other guitarists have relied on Ernie Ball to deliver the iconic tone they are known for. PARADIGM continues the legacy of tone by pushing the boundaries of what a guitar string can be - stronger, more durable and longer lasting, without compromising the sound or feel.

Superior Break Resistance

Ernie Balls new state-of-the-art wire drawing process coupled with their patented RPS (reinforced plain string) technology dramatically increases tensile strength by up to 35% and provides up to 70% more fatigue strength than traditional strings.

Unparalleled Durability

PARADIGM wrap wire uses an exclusive plasma enhanced process to remove defects and greatly improve corrosion resistance. Ernie Balls patented Everlast nanotechnology is applied once the strings are wound, changing the way they react to moisture and oils. Get strings that last longer and sound fresher - without the tone-killing side effects of a coated string.