Welcome to our dedicated Novo Guitars landing page
We're thrilled to introduce you to one of the most exciting and original brands in the guitar world today. Novo is not your average guitar company. Handbuilt in Nashville, TN, this boutique manufacturer produces only about 100 guitars a month, making each one a rare and personal creation. With their unmistakable design language and fresh approach to what a guitar can be, Novo delivers instruments that are lightweight, resonant, and dripping with character. If you're looking for a guitar that stands out both visually and sonically, something that breaks away from the "your dad’s guitar" mold, Novo is for you.
At Max Guitar, we absolutely love Novo because they embody everything we value: originality, passion, and tone without compromise. Each guitar blends vintage soul with modern playability, all at a price that rivals much bigger custom shop brands. The mastermind behind it all is Dennis Fano, a true visionary in the boutique guitar scene. After years of building a cult following with his Fano Guitars brand, Dennis started Novo with a clean slate and a bold vision. He wanted to create instruments that felt alive, played like a dream, and looked like nothing else out there. We’re proud to carry Novo guitars and can’t wait for you to experience one for yourself.