Victoria

Victoria Amplifier Company, based in Chicago, is renowned for crafting high-quality, hand-wired amplifiers that pay homage to vintage tones while incorporating modern tweaks and has established a strong connection with Max Guitar Store, creating a partnership that highlights the brand's commitment to quality and craftsmanship. Max Guitar Store, based in the Netherlands, has become an esteemed re-seller of Victoria amplifiers, bringing these hand-wired gems to musicians across Europe.

Victoria Amps Comparison
Read here why we think Victoria amps are better than most modern-day amplifiers.
  1. Components and Construction: The components used in vintage spec amplifiers like Victoria, such as capacitors and resistors, were and are of higher quality compared to those used in modern amplifiers. Vintage amplifiers were often hand-wired, and the craftsmanship and attention to detail in construction were superior to mass-produced modern counterparts.
  2. Materials: Vintage hand wired amplifiers used certain materials, like pine cabinets, that are different from those used in modern versions. Enthusiasts argue that these materials contribute to the unique tonal characteristics of vintage amps.
  3. Circuit Design: Vintage tube amplifiers were point-to-point hardwired and had specific circuit designs that contributed to their distinctive sound. Modern day designs are either based on printed circuit board- of digital designs. Purists argue that changes made to these designs in modern reissues or new models may result in a different, more flat sonic character.
  4. Cost-cutting Measures: In an effort to keep prices competitive, modern manufacturers use cost-cutting measures, such as cheaper components or production methods, which can affect the perceived quality. Victoria amps are not cheap but this is basically because Mark Baier does not cut corners when it comes to quality.

Victoria Amplifiers have gained a stellar reputation among musicians and audio enthusiasts alike. They are based on 1950’s designs, are meticulously constructed using top-notch components, and exhibit exceptional craftsmanship. Each amplifier is hand-built by Mark Baier and his staff, ensuring attention to detail and a level of precision that sets them apart in the market. 


Victoria offers a diverse range of amplifier models, each named with a nod to the classic tones and styles that inspire them. Examples include the petite 518 which is basically a 50’s style Fender Champ, the "Ivy League," a 14 watt combo, based on the 1958 Fender Harvard, and the "Golden Melody," a tribute to the sought-after 1954 Fender Deluxe. These amplifiers capture the essence of vintage sound. Mark Baier's dedication to preserving the timeless qualities of vintage amplifiers while incorporating modern tweaks has made Victoria a respected name in the amplifier market. If you want to upgrade your sound, seeking authentic tones with a touch of modern reliability you might consider turning to Victoria amplifiers for their exceptional sound, build quality, and attention to detail. Through its association with Max Guitar Store, Victoria continues to make its mark globally, providing musicians with amplifiers that blend nostalgia with cutting-edge craftsmanship.

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